Newsletter & community hub

Case study

Problem

Sphere and past clients go quiet between transactions; one-off Mailchimp blasts do not tie back to a single branded destination or segment-specific journeys (buyer vs seller vs refi-curious).

Approach

A lightweight hub (Next.js) for articles, market snapshots, and event sign-ups, wired to your ESP (e.g. ConvertKit, Mailchimp, Buttondown) with lists/tags for segments. Optional sign-up paths for rate alerts where mortgage partners and compliance allow.

Outcome

Repeatable nurture: one place to link from email and social, consistent voice, and clearer paths to book a call or download a resource—without rebuilding the wheel each month.